Optimize Your Vacation Rental Business

Stay at the cutting edge of marketing, technology, insurance and business!
Register today for this complimentary afternoon seminar for professional vacation rental managers. This engaging, interactive seminar will cover key areas that your company must master to stay competitive in the ever-evolving vacation rental industry. Early registrants will be entered to win an iPad2! After the seminar, be sure to stick around for cocktails and appetizers. Presentations will be lead by these industry leaders:
Understanding Insurance in 2012: Laird Sager, Red Sky Travel Insurance When a disaster like Hurricane Irene occurs, it is too late to learn about the travel insurance provisions protecting your guest's vacation investment. Laird will discuss the nuances of travel insurance benefits for your guests and homeowners.
Optimize Your Web Presence: Peter Scott, Blue Tent Marketing Internet marketing is more important than ever before. The rapidly changing landscape and competition from other companies and the big portals is pushing independent vacation rental companies to innovate, differentiate and add value. Session topics include: Must-Do's for 2012; Email, Social Media & Customer Life Cycle Marketing, and Q/A session.
The 3 R's of Increasing Revenue: Dawn Yeskulsky, Ascent Processing Ascent Processing Inc., an 18+ year leader in vacation rental payment processing, will be discussing how to reduce both your credit card processing costs and risks, including how to recover from possible losses. We will also be reviewing PCI compliance, the newly discounted debit card rates, along with providing some very valuable ‘best practice’ advice.
New Tech, Mindsets & Opportunities: Ed Ulmer, Barefoot Technology With new tech comes new mindsets and new opportunities. Ed will focus on new mindsets and technology on social media, OTA strategies, concierge, staff efficiency, customer relationship management, profit management and how the cloud and emerging factors like Wyndham will be affecting the industry and the technology in the next few years. For those out front on these trends will be great reward.
Not only will you come away with a clear understanding of how to optimize your business in several key areas, but you'll also be treated to complimentary cocktails and appetizers after the seminar.